Showing posts with label IDENTS. Show all posts
Showing posts with label IDENTS. Show all posts
MTV WTF
MTV/Relaunch onto SKY 126 from Neal Colyer on Vimeo.
MTV's Relaunch onto SKY 126. This video came out just a few days ago, and is really interesting seeing as parts f the beginning was exactly the type of thing I was trying to create. It is a good video, and works well with the footage even though its not something I'm interested in as its not appropriate, but its the concept that I like.
The slow rotation around to a M to W is really nice actually, good steady speed which works well with the music.
MTV BIRTH
MTV Birth from Dezi Catarino on Vimeo.
Ident found of the birth of MTV, work is a bit above my level but essences are really interesting and could be appropriate to what I want to achieve. The beginning, slow and steady is done quite nicely, to break into an explosion through space.
BENGA - BALTIMORE CLAP
Good simple and clean cut. The colour scheme is very appropriate and thinking the timing and pace of the actions to the music is really effective.
Benga = dubstep = good.
STEFFEN K
DANISH MUSIC AWARDS 09
20 second motion graphics for the Danish Music Awards, by Steffen K. I really like this video, the colour choice is really nice, and love the overprint affect done at the end. The video is quite simple but affective, just from the addition of the negative space (lines) it adds quality to the image and style.
The way the image moves from one set of frames to another I think is really affective as well as subtle. The quick flash of colours as the subject moves and the background colour changes.
MTV X 55DSL
MTV have launched five new idents, each based on one of the five senses, which represent the fruit of a new collaboration with streetwear label 55DSL...
Barcelona based designer Alex Trochut, with the sense of Touch, this video has been created from the t-shirt with motion graphics designer Simon Pyke. The video explores a lot of subtlety with space and the 3d form coming out of the page which is animated. Using just primarily white it keeps the video very low key, which enhances the sense of touch as opposed to what you would picture with other senses which is soon explored in the other videos.
ILOVEDUST X ALAN BOORMAN
Ilovedust, who are such a great design company had the sense sight for their t-shirt design. For this to be created into an animation the video was bursting full of impacting and engaging images. This is to really make the most of using the sense sight, the colours are bold and bright and ever changing, one of the main concepts of the piece seems to be dealing with vortex style images which manipulate what you see.
TEI X 3DCG
The sense of smell here depicted by Tei and 3DCG, this design is a lot more straight to the point of what it is, the whole time watching it you would know but I don't necessarily think its better for doing that. I think it is a bit much even though I do like the animation, the boldness of it and how it works with the music and sound. The style is striking and quite euphoric.
James Roper works with Simon Pyke as a animator to help create this video from the t-shirt design, based on the concept of hearing. The video engages a lot with the feeling of sound exploding out and being able to see what comes out from that. There are plenty of things to relate to hearing such as the sound waves, I really like the style of this video, there is so much going on within the video however what is shown when and for how long has been gauged really well.
To design these new idents, MTV and 55DSL together selected a handful of visual artists – Alex Trochut, iLoveDust, James Roper, Tei, Yué Wu and Zeloot – who each designed a T-shirt based on one of the five senses. Each artist was then paired with a motion design studio to turn their original artwork into a 30 second short film.
These are the t-shirts and the corresponding idents:
ALEX TROCHUT X SIMON PYKE
Barcelona based designer Alex Trochut, with the sense of Touch, this video has been created from the t-shirt with motion graphics designer Simon Pyke. The video explores a lot of subtlety with space and the 3d form coming out of the page which is animated. Using just primarily white it keeps the video very low key, which enhances the sense of touch as opposed to what you would picture with other senses which is soon explored in the other videos.
ILOVEDUST X ALAN BOORMAN
Ilovedust, who are such a great design company had the sense sight for their t-shirt design. For this to be created into an animation the video was bursting full of impacting and engaging images. This is to really make the most of using the sense sight, the colours are bold and bright and ever changing, one of the main concepts of the piece seems to be dealing with vortex style images which manipulate what you see.
TEI X 3DCG
The sense of smell here depicted by Tei and 3DCG, this design is a lot more straight to the point of what it is, the whole time watching it you would know but I don't necessarily think its better for doing that. I think it is a bit much even though I do like the animation, the boldness of it and how it works with the music and sound. The style is striking and quite euphoric.
JAMES ROPER X SIMON PYKE
YUE WU X DIVISION PARIS/ DIGITAL DISTRICT
Yue wu designing for the sense of taste, bought to you straight away with the feeling of it being hot. When first viewing this video I thought it looked quite a bit dated, in the style of an old cartoon, with the main character very block colour for example but this changes dramatically at the end when we see him jump from the mans mouth, it is immediately a different style of animation with a lot more attention to detail.
Each animation holds the frame at a key point to finish the design, each one is very affective and striking, just in time for the actual MTV ident to be positioned. The animation has been crafted excellently to have as much impact before the MTV ident appears as well as after, when it is positioned behind.
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