AUTEUR THEORY
"In film criticism, auteur theory holds that a director's film reflects the director's personal creative vision, as if they were the primary "auteur" (the French word for "author"). In spite of—and sometimes even because of—the production of the film as part of an industrial process, the author's creative voice is distinct enough to shine through all kinds of studio interference and through the collective process. In some cases, film producers are considered to exert a similar "auteur" influence on films they have produced."
The idea of auteur theory is that the director of the film can gain credit and authorship of the film, in order to attain their own personal style within the film. Which in turn makes the film more of an art direction from the his own point of view, as a distinct style which could be almost instantaneously recognisable.
Examples of this of course could be Hitchcock and Tim Burton.
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