BRIEF 04: SOCIAL MEDIA

The last lecture, number 14. Social Media and Communication.


The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Social media is media for social interaction as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially changed the way of communication between organizations and communities, as well as individuals.

BRIEF 04: RHETORICAL IMAGE

Rhetorical image, Roland Barthes discusses this in his book Image-Music-Text.

Simplistic, crisp design. Straight to the point, even though it is only one of the first pages in the inside of his book. Its got something I really like about it.

BRIEF 04: COMMUNICATION

Lecture 12 - Communication.

I would imagine this lecture is on communication theory and different models, thinking about my past experience and that Garry Barker is doing it.

BRIEF 04: HISTORY OF ADVERTISING

Lecture number 11.
Advertising, want something simple, someone holding a cheap printed sign, classic design for a low budget advert. Look at type, colour, hierarchy and format.

BRIEF 04: FASHION AS PHOTOGRAPHY

Fashion as Photograph: Viewing and Reviewing Images of Fashion

For lecture number 9, fashion as photography I found this book which was worth having a look at in order to give me a bettter idea of what I needed to produce.

Photography practises it includes are editorial and advertising, beauty, portrait and documentary.

"Photographic images are a driving force behind the fashion system, and they play a key role in defining global fashion culture. Fashion photography is attracting increasing public attention; it has embraced new image-making technologies, and has shown itself to be a commercially and ideologically powerful medium."

BRIEF 05: TYPEFACE

A monospaced font, also called a fixed-pitch or non-proportional font, is a font whose letters and characters each occupy the same amount of horizontal space.^[1] This contrasts to variable-width fonts, where the letters differ in size to one another.

The first monospaced typefaces were designed for typewriters, which could only move the same distance forward with each letter typed. This also meant that monospaced fonts need not be typeset like variable width fonts and were, arguably, easier to deal with.

Inconsolata is an open source font created by Raph Levien and released under the SIL Open Font License. It is a monospaced font designed for source code listing, terminal emulators, and similar uses. Its design was largely inspired by humanist designs. It is largely influenced by the proprietary Consolas monospaced font, designed by Lucas de Groot, the proportional Avenir and IBM's classic monospaced Letter Gothic.

Neo Sans and Neo Tech are the typefaces designed by the British type designer Sebastian Lester. The typeface was released by Monotype Corporation on April 19, 2004. The design concept called for a versatile, futuristic typeface that didn't look "crude, gimmicky or ephemeral". The font was released with a companion typeface called Neo Tech

BRIEF 04: TYPE JOURNAL

TYPE JOURNAL, to help with poster number 8, a brief history of type. I am using my type journal as a reference point for particular typefaces from different eras in type history.

There is humanist, old style, transitional, modern and slab serif. Serif and monospaced type has not appeared but I found relative typefaces.