FWD >>

FORWARD identity design by GIVE UP ART

FWD >> is a dubstep and grime club in London and is well known for the being one of the first clubs of its kind. This is Give Up Art's identity and print design for the company. Similar to Apple Pips, in the way that the design is simplistic and strong but with this however the work is a lot more forceful, in the way that it is hard edged and angular it brings the design to be to the point. Or in other words the design could be quite forward in its mannor, the type really speaking the voice of what the club is called, and therefore the company is speaking what it tries to be.

I think the shortened version is really nice, even more to the point and clean cut, works really well both in conjunction with the original and on its own.

Very simple poster promoting a night on at FWD >> where you can see the identity in practise.