APPLE PIPS

APPLE PIGS
BY
GIVE UP ART

Design by Give Up Art for Apple Pips, which is a record label recently set up by DJ and produced Appleblim. The label needed an affective identity which can be seen here. I think it works really well, like any good branding of identities it is clean cut and fresh, the design has been simplified down to shorter logo as well that follows the form of the design of the name.

The design has obviously come from the name, but is delivered in a way that clearly seems well resolved, both from the design and it is well suited to the style and area of what the company does. It is relevant design to the audience and I would say encaptures the era of the music it is producing, fresh and stand out.

Print production of Apple Pips Recordings, still with the logo adding to the all round brand of the company a simple die cut has been used for the A and P, die cut can be such an effective delivering method instead of simply printing it creates a more interactive and interesting product.