ALEX STEINWEISS

New book on Alex Steinweiss, by Art Director Kevin Reagan:
The Inventor of the Modern Album Cover





























"Before Alex Steinweiss invented the album cover in 1938, at the age of 23, all albums came in plain brown wrappers. Steinweiss' idea to create a package that had something visual on the outside to lure the consumer was a huge success.
That simple revolutionised the record business and spawned an entire new field of illustration- album cover art- that is now inseperable from the product it announces."






















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