Green & Black’s has been a fusion of ethical and premium with organic being “part of the brand’s DNA; indeed every bar sold since Green & Black’s started in 1991 has always been organic.”
G&B's have always since they've started tried to market themselves as best possible, maintaining there stance of being the best premium chocolate. And have always seen themselves as a small company, even when sales and growth have said otherwise, this is important I think when it comes to designing for them, we need to remember that they do not like seeing themselves like other companies.
It will definitely take a role in how we look at designing for them.
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