HOMBASE
This set of product packaging is incredibly simple and subtle. They could easily just be overlooked but the plainness of them works right along side its purpose of practicality and supposed to be used straight for the job.
The colours chosen are interesting, the green used to be fresh and almost calming, most certainly not a threatening colour. The orange makes the green a definite background colour but they don't clash. You don't think of the two colours together but the two actually go, both with zest to them, fresh, natural colours.
Type isn't a main artefact in this piece, its only used to get right to the p
oint of the product. Simply, this piece has been designed with the full intention of meeting a commercial standard- the design doesn't need to be elaborate and stylised. Suited for the practicality of the product and intended exactly for who would need to buy the product.
COCA COLA
Another set of products designed by Turner Duckworth- this with the famous Coca Cola. This set has been designed for a Summer production.
Just by simple pictures chosen to represent summer- we have typical images chosen to represent this American Summer to connect and to those of the country, such as the stars - a patriotic move.
The incredibly famous logo of Coca Cola, the whole thing doesn't even need to be shown for the audience to know exactly what it is. With this can with the glasses, part of the type is hidden, fitting in exactly with this reflection of the glasses.
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